Archive for the 'Online Advertising' Category

Inside the mind of a net marketer ex media planner

It’s already 11am, its been 2 hours since I opened up my laptop and my brain is still unfocussed on which task to do first, second and third. Its been 5 days since I left the ad agency to re-purpose my career (from media to online). The last 12 months have seen […]

Google/Adwords Training

I attended the first Adword training for agencies by Google few weeks ago which covered the basics of Adwords and Google Analytics. Some key takeouts:
* If you lay a strong struture/foundation you will ensure high quality score. For eg, create ad groups/campaigns for specific themes, bestselling products, brand/company, product/services etc.
* Ranking […]