My Online Marketing Page

Global Internet Seminar

nmaskuri — Tue, 09 Jun 2009 08:24:02 +0000

It never fails to fascinate me, how after each presentation, the speaker will demonstrate their brand of salesmanship, trying to outdo the earlier guy. While I held on tight to my credit cards, a friend, who had been denying her addiction to buy more coaching class, finally succumbed on the 3rd day . I must say that particular PPC guru has something to teach.
Some takeouts from the speakers (not much is anything that I didn’t know already, still they are the ones who took action and become filthy rich):
* Ewen Chia : On article marketing, he said , think of an article as a teaser, give some tips only and lead readers to the site for the rest of tips. And that the #1 key to success is Mindset. To succeed, you need to set progressive goals. Write them down and see them everyday. Take responsibility and stop blaming others. He also spoke about how to find profitable niches - focus on desperate problems.
*Alok Jain : He said, successful internet marketers have in common are list and relationship. There are 2 ways to build a profitable business - the traditional way and the new-age way, viral. Why do people fail? Not focussed, no action, no proper training, people work hard not smart.

* Stephen Pierce: His advice is to sell what people are buying. Give 10 times more value. Be market driven. Dehypnotize yourself of who you are. As net marketer, your primary skill must be in traffic generation. Must always build a system because system finds, gets, keeps and grow customers for you.
* Vince Tan : He believes in massiveness and talked about GMC - Guru Mind Control - if you have this formula, you can connect with super JV partners, successful people who can help you make massive amount of money. GMC talked about knowing what motivates the guru/JV prospects - to find an angle to build relationship. What are the things that are impt to them and tickles them.

*Greg Cesar : The quality of your life will be based on the quality of your question. Find hungry buyers instead of product. Find the trafffic or market size first, then the product that matches the traffic. Campaigns fail becos marketers don’t know their numbers, wrong pricing, poor sales process, no knowledge of cheaper traffic, fail Google landing quality score. His 6-step process - think, research market, research keywords, setup campaign, test and tweak, duplicate.

Patric Chan : His L.E.A.P. formula - Leverage, Expert And Partnership. Build your own asset so you can control your business, leverage on other businesses to promote yours.

Well hope readers will find these tips useful. For me it’s a greater refresher, I really need to kick my own butt and take massive action.

No Tags

Thinking SEO…in the context of ad agency

nmaskuri — Sat, 11 Apr 2009 16:58:37 +0000

My friend recently threw this question on Facebook - “What does it take to be seen as an SEO expert?” And a reply from another friend : “Not much, I got ranked top 5 most of the time for work at home…”

I can’t help pondering on the truth of this - personally I have gathered more than a dozen “proofs” of some keywords which get top ranking in highly competitive categories (competitive here defined as there being multimillion competitive websites for that keywords).

Granted that many got there thru ezinearticles directory where I had posted tons of articles these past few years. Still it brings back to my site - when your article on weight loss gets top ranking, you deserve to be proud - it is one of the most competitive keywords and category in internet marketing world.

Just try keying in - lose weight successfully - there are 1.3m competitive sites for this kw - and I get the first position, and I have held the position for few months already. This is not the only one, like I said I have gathered quite a few, all this is achieved over a period of time.

Article marketing has proven to be damn effective for my sites. Other than tinkering on-site on the meta tags and description tags etc…

I have yet to see any remarkable results from submitting links to directories (blog, website, rss, etc) but I do not doubt this will surface at some point in the future.

And so I beg the BIG question WHY ad/digital agencies do not cover these things as part of their scope of work - I wonder if they even know. Sure it’s safe (maybe even sexy ) to toss words such as “onsite architecture” (which of cos will be outsourced), and some vague reference to backlinks (also to be outsourced), no one actually talks about actual strategies that can be implemented in-house. Content is king for sure, and sometimes a company needs to be structured in a certain way which should be functional to the visitors.
However what is stopping the agency from devising say article marketing strategy - which gets read outside the client’s site but being driven back when other online publishers carry that article on their site (for they too need content) or participating in reviews etc.

There are so many ways to do SEO, it depends on that ultimate objective, which no prize for guessing is almost always - by client’s (or even agency’s) definition is to drive traffic to the site. And then what? Client still needs to make meaningful marketing objectives when business comes from internet, surely there needs to be special price, special treatment - only when you purchase online, you enjoy this price, this rate, this value-adds.

At the heart of it, it is still about marketing. My personal opinion is that client is not only far removed from understanding this, agency knows and sells only what it knows and well, makes me think there’s money that is left on table which ad agencies are leaving behind.

In the days of pennies that agency makes from agency comm (for eg 3% on nett total of 100k annual spend = 3000), I should think providing SEO services is a killer opportunity which can command top dollar.

Most importantly SEO gets to address ROI issue which clients these days are pressured to answer to the higher ups.

ad agency, advertising, digital, online advertising, sem, SEO, seo sevices

Inside the mind of a net marketer ex media planner

nmaskuri — Fri, 18 Jul 2008 04:04:13 +0000

It’s already 11am, its been 2 hours since I opened up my laptop and my brain is still unfocussed on which task to do first, second and third. Its been 5 days since I left the ad agency to re-purpose my career (from media to online). The last 12 months have seen my online activities suffered.
The backlogs seem overwhelming, some of my sites have dipped in alexa ranking by huge margins, if you key in my name in google, the links have dwindled by half from 12,000 to 6,000. I take heart some keywords of mine are still on google radar. My adwords campaign is still on pause, till I optimize it, and I can’t do it till I find the time to go through the Google training materials on this.
So much to catchup on - also with the new laptop, I have had to redownload softwares - to submit articles, to do social bookmarkings, to discover some things dont work anymore like nicheinspector tool for keyword research. Yet another tool to explore , nichebot , to potentially replace this.
I guess the only thing that I have managed to do all this time is to drive traffic through Yahoo Answers, still I suspect the audience is far too young to have any value for conversion right now - except for Adsense income. More on Yahoo Answers next time. I must find a way to get that 50c to one dollar per click and to get clicks more frequently. Because if I don’t get quickly to the promised land, I have to go back to media! I need the money to pay for ppc and outsourcing, yeah and some food.

Half the day is gone, if you go by official working hours, and I still have not done what I am supposed to do, ie to post in one of the sites, upload video, identify materials to give away to build optin list, signup for an affiliate program.

I need to use Jimmy Brown’s system desperately… Allocate time each time for product, traffic and list. Be consistent. But before that I have to have a schedule..aaarrgh. He’s a freak scheduler!!! And he makes 6-figure income by working 3 hours a day for 5 days a week.

All I want to do is write or spend my time on strategies and content, if I could have my way. But right now I have to write articles, post on blogs, write sales letter, find ways to drive free traffic (and this is one long journey), research, research, write newsletters, send emails to list, start on a new pet project and which is to develop a new ebook

No Tags

Google/Adwords Training

nmaskuri — Sun, 22 Jun 2008 04:46:05 +0000

I attended the first Adword training for agencies by Google few weeks ago which covered the basics of Adwords and Google Analytics. Some key takeouts:

* If you lay a strong struture/foundation you will ensure high quality score. For eg, create ad groups/campaigns for specific themes, bestselling products, brand/company, product/services etc.

* Ranking is a function of max CPC x QS, which affects cost as well. The higher your QS, the lower your minimum bid and price you will pay per click.

* Build keywords based on goals, if advertiser is ROI-focus.

* Generally each keyword should be used only once for eg red and blue tshirts (tshirts to be used once), otherwise you will be competing against yourself.

* Keep 5-20 kw per adgroup otherwise it becomes too hard to target

* Don’t write last minute, build some time to write

* Importance of landing page - it takes viewer 8 seconds to make decision (to move on or not)

* Conversion rate on average 2.5 -5% - industry rate, signup CTR tends to be higher

* Broad keywords mean you could be attracting users with a lower possible conversion rate

* Keyword matching options : Broad (carribeane cruise), “phrase” (inverted commas “carribeane ec”), [Exact] ([Car]), negative ( - Tom) - ads will not show tom cruise which probably shows up alot

* Tips for great ads: relevant in that adgroup; contain useful info like benefits, offers; has call to action for eg how it improves your life; clear and meaningful; links to best possible landing page

* Buying cycle : Interest > Awareness > Consideration > Desire > Purchase

* To build contextually targetted campaigns, create separate content campaign in Adwords. Search for more specific keywords, longtail, match type. Develop ad group themes of 5-15 keywords is best.

* Different strategies for search, contextual and placement

* Search : CPC > designer dog collar, designer dog collars, diamonte dog collars, buy dog collars (text only)
* Contextual : CPC > Direct > dog, collars, coats, designer, dog collars, cheap ; Complementary > pet friendly, holidays, hotel, dog friendly with pets (text, image, or click to play video)
* Placement : CPC or CPM > Sites > designerpets.com, ilovepoodles.com - no keywords, you pick your own sites

* Placement targetting needs to run frequently and requires frequent checking report.

* ROI is a function of revenue minus cost over investment (in this instance cost and investment are the same ie Adwords cost) for eg RO1 = 1250 -500 / 500 multiply by 100 = 150%

* Google Analytics : Gives analysis from entry points, behaviour and engagement, exit points

* One analytic account to one adwords account

No Tags

NAC & World Internet Mega Summit 2007

nmaskuri — Wed, 30 May 2007 12:55:00 +0000

So much energy was exchanged during the entire 6 days of National Achievers’ Congress and WIMS seminars. I met so many people, so many gurus, I cannot believe the amount of knowledge that I gathered in 6 days and the number of ideas generated from this. Here are some take-outs from the NAC gurus:

Andrew Mathews: Problems are catalysts to do something we’re supposed to do or to take action.

Roger Hamilton : When you follow your flow, you become what you are meant to be.

Tung Desem Waringin : Publicity and word-of-mouth are the most effective way to get attention and awareness. Knowing is nothing, applying what you know is everything.

Jerry Clark : Learn to create frame to uplift you and not depress you.

Mark Victor Hansen : License yourself.

T. Harv Eker : Comfortable doesn’t lead to rich. Comfortable leads to comfortable. To be rich you need to be uncomfortable.

Jay Abraham : It’s all about leverage. Do something once, get paid forever.

****************************************************************************

And then the next four days of internet seminar…..

I never dreamed this - to meet the Godfather of Internet Marketing, Mr Mark Joyner! He said : The only protection for ideas is speed. Only people, products and companies that practise unifying social dynamics will survive.

That’s the legendary Armand Morin! Doesn’t he look like a member of the Godfather’s family? He said: You will never succeed if you are dependent on other people. Success leaves traces.

Mike Filsaime is an internet superstar and I admire him so. He is brilliant so much so I am going to learn from him. Yes! He said: Begin with the end in mind, know what it is you want, why, declare, focus, tools, action, don’t be a perfectionist, always think automation, leverage and scalability, do what you do best, always sharpen the saw.

Jay Abraham said: Nothing in life worth achieving will be achievable without sacrifice and commitment. Don’t think linear. 95% of people in business never reach their goals, because they have no goals. Don’t get fixated on execution and problem. Process and reprocess, create into segments.

That’s Stephen Pierce and his promise to make US100k to feed a million children, money that was raised in less than 72 hours through the internet, and the same time, demonstrating a special lesson in process of raising funds.

I was so honoured to meet Dr Mani, the successful heart surgeon who is also a successful internet marketer. An inspiration to us all for his work to help children in India with heart defects to get treatment through the money he makes on the internet.

That’s Brett Mcfall on the right, co-founder of WIS and the other one is my new friend, Hallile Azami from Belgium, hmmn, isn’t that interesting?

No Tags

A Singapore Internet Verse

nmaskuri — Wed, 11 Apr 2007 14:39:43 +0000

There is a strange big wave this past year to hit Singapore
Nope it’s not tsunami, or earthquake or the bird flu
They came shyly at first and and they came in small numbers too
But now, the minute your back is turned, there is even more

What is it, you might ask, you are curious
If you must know,my friend then I will tell you true
If you see Richard Tan of Success Resources
Run my friend, before you get sucked into.

Richard says he will never disappoint people
Who expect that when he goes on stage he will peddle
You better believe this man
Because he is the successful man who thinks he can!

We learned of the exciting world of internet marketing
Despite ourselves we ditch our day jobs and hope to survive
Internet marketing is the new age and fashionable thing
To make money while you sleep and succeed in life

We believe in earnest, we better do
That internet marketing can make you a guru
There’s Guru, DoRu, and Patric Chan-do
If Patric chan-do it, so can you!

But Patric is a Malaysian, and we have our Singapore pride
Johan Mok burst onto the stage and Singapore slang he tried
However some said he is made in America so that doesn’t count
It doesn’t matter my friend, Ewen Chia is the hottest guy about town

The town is hit by more internet experts and there is one,
A mighty man with a mighty force and who fears none
He is known to be the man with a bullet in his leg
He frequents Singapore so often, let’s buy him teh tarik!

At WIS I learned of new things
Amongst which is the art of selling
Tom Hua will be remembered for his selling tricks
I remember my friend Jassu rushed for his tix!

My life is enriched this past year and then some
For I have shaken the hands of very successful men
They inspire me for their humility despite their success
Indeed Willie Crawford,Ted Ciuba, Stephen Pierce, they have class!

Alvin Toh is a man I salute alot
In the past year, this newbie is now not
He recently took the stage with Roy and Jaz
And they courageously did their show with pizazz!

The gurus say internet marketing will liberate you
From the hard life of working and slogging
Truth be told, that is not entirely true
For I work even when I am sleeping.

My dreams will be about traffic and list
And the clever ways to work the least
Then there’s Web 2.0, social bookmark and youtube
And RSS feeds are not baby food!

I have no regrets, I have a lot of passion
But I wish I have plenty of patience and a ton of money
To keep me going while I diligently do optimisation
And make money this side of the century.

My partner Shafir and I vow ernestly
To be obscenely rich and be at the top of the class
But if I quit this adventure a bit too quickly
I need you, my friends, to kick my ass!
Nora M

adsense income, affiliate marketing, internet market trend, internet marketing, internet research, make money, online marketing, stephen pierce

Tags: internet, marketing,, online, marketing,, affiliate, marketing,, make, money,, adsense, income,, internet, market, trend,, internet, research,, stephen, pierce

UYMG Singapore

nmaskuri — Mon, 26 Mar 2007 16:18:28 +0000

Unleash Your Marketing Genius in Singapore has just ended and I have had an incredible 4-day journey beyond expectations. It wasn’t just about internet marketing, or about making money online or about networking. The experience enlivened our hopes to live a better life, to become a better person, to go insanely clever with our internet marketing endeavors!

The energy was tremendous, and in true Stephen Pierce style, he gave us invaluable knowledge, powerful motivation, a lot of heart and a lot of food! Alicia is one incredible woman behind the powerful man. We think she is the engine that drives the entire event.

Over the four days, we learned:

From Tim Erway & Jesse Jameson on some powerful optin strategies, and the good man, Tim gave me and Shafir some personal tips to our optin page.

From Adam Davis, we picked up a couple of cool tricks on Google Adwords, and this young handsome bright star took the time to look at our PPC campaign and gave good advice.

From Coach Deb & JP Micek on Blog360, which utilizes new media strategies in blogging and they gave knowledge generously and the PushButtomEasy template

From Patric Chan-do-it, his 5step system of affiliate marketing and made it simple for the newbies to understand

From our local heroes, Alvin, Roy and Jaz for sharing their success stories to inspire newbies to take action and believe in themselves and the system of making money online.

From Stephen Pierce himself, an insanely generous amount of strategies and techniques that no other gurus have ever shared. Phew what a charismatic guy. His heart is bigger than his body and he is HUGE.

From all the personal development speakers who gave us the tool to shift our mindset, make proper affirmation, set definitive goals towards creating the momentum to move forward in our personal lives and business.

We came away with a bunch of new tools to add sensibility and meaning to what we do in online marketing and they will be well utilized.

More stories and lessons coming up, and pixs with the gurus. I need my sleep….zzz

adsense income, affiliate marketing, internet market trend, internet marketing, internet research, make money, online marketing, stephen pierce

Tags: internet, marketing,, online, marketing,, affiliate, marketing,, make, money,, adsense, income,, internet, market, trend,, internet, research,, stephen, pierce

07 Specific Things You -MUST- Do To Make It Big In ‘07

nmaskuri — Sat, 06 Jan 2007 02:40:02 +0000

By Jimmy D. Brown
http://www.SixFigureFormula.com
There must be some reason why certain people “make it big”
while others continue to struggle along with no real gains.

There is.

Whether you want to make your first thousand or your first
hundred thousand, here are 7 things you must do to have a
tremendous year in 2007.

*NOTE: These are in “countdown” format from 7 to 1.

7. *RESIST* distractions.

I’m not a prophet, but I can predict with great certainty that
you will be bombarded with more “offers” in 2007 than in any
previous year. There will be product launch after product
launch, the next big thing after the next big thing. You WILL
drown in information if you don’t learn two simple words -

“No Thanks”.

You simply CANNOT go from one offer to the next and ever gain
any momentum or see any significant results. I know, I know -
these offers are enticing. Here’s the thing, though: if they
don’t help you accomplish something you’re already trying to
do, then they are just another distraction. Resist them.

6. *REFOCUS* your efforts.

What would happen if Michael Jordan had tried to play basketball,
baseball, football, soccer and golf all at the same time? He’d
have probably been “good” at all of them, but “great” at none of
them.

He achieved greatness by singling out what he was best at and
focusing the majority of his efforts in that area.

You’ll find that this same principle applies to you and your
business. If you spread yourself thin trying to do too many
things you’ll most certainly do none of them well. However, if
you pick ONE primary aspect of building an internet business
and devote your full effort and resources towards that area,
we should see you on the All-Star team this year!

Ex. Don’t try to do affiliate marketing, create your own
products, eBay(R), private label resources, VRE, etc. all at
the same time. Find ONE stream of income and perfect it before
moving on to something else.

5. *REACT* positively to setbacks.

Yes, I’m gonna get rah-rah here for just a moment and play the
part of your personal cheerleader.

Listen, there’s not a one of us who’ve had any level of success
online who hasn’t had our share of setbacks, failures and flops.
I know I have. The problem isn’t if you get knocked down, but
rather when you fail to get back up.

You’ll waste money this year on useless products. You’ll regret
the way you used part of your time. You’ll face a great
disappointment. You’ll fall flat.

Don’t stay down. Refuse to give in. Stand up and get back to
work on making this YOUR year.

Okay, enough of the pep talk.

4. *REWARD* yourself.

It always amazes me when I ask someone “what would you do if you
made all the money you want this year” and I hear comments like…

- I’d go fishing.
- I’d play tennis.
- I’d relax at the lake.
- I’d read more books.

And so forth.

The question I then ask is, “why can’t you do that NOW?!”

Life is too short - way too short - to let it pass you by. Many
of the things you enjoy doing can be done RIGHT NOW if you set
aside time to do them.

What is the real measure of success - making money or enjoying
your life? I’ll let you decide.

3. *RESPOND* to appropriate offers.

Having warned you previously about the dangers of buying every
new “offer of the week”, let me emphatically state that there
ARE times when you SHOULD respond with a “Yes” to certain offers.

And then time is -

“When the offer will HELP you do something you’re already
trying to do, especially when YOU seek out the offer.”

For Example: If you’re wanting to start your own affiliate
program, then by all means by a course that teaches you how to
do so…but DON’T buy a course that teaches you how to buy and
sell “virtual real estate.”

You need to purchase materials that will help you complete the
task you’re trying to finalize, and avoid things that take you
away from the task you’re trying to finalize.

See the difference?

2. *REMEMBER* to manage.

The problem for most people is learning how to implement all of
the components of internet marketing (You know the drill:
list-building, affiliate links, web sites, traffic, etc.) into
one day-by-day workable plan.

That’s where it falls to pieces for most people. They’ve got all
of these ideas and all of this information and all of these new
enticing offers in their faces simultaneously…

And they don’t know what to do next.

It’s not about “marketing”, it’s about “management”.

You need - above everything else - to figure out how to MANAGE
your internet business and all of its components so you can
systematically build your business one step at a time, one day
at a time.

For more details on this, visit
http://www.ListAndTraffic.com/ecoaching

1. *RECEIVE* personalized training.

Let me ask you a simple question: which of these would you prefer…

(a) A map
(b) A tour guide

Listen, one of the reasons why building a successful internet
business is so challenging is because there is an abundance of
“maps”, but very few “tour guides”.

Ebooks, reports, audios, videos, articles - these are a dime a
dozen. But where is someone you can talk to, ask questions to,
get advice from, get customized help for YOU and YOUR business?

That’s a bit harder to find, isn’t it?

Especially at a price you can reasonably afford.

Yet, getting someone to personally SHOW you how to do it is an
important, if not required, piece of the puzzle.

I encourage you to find a mentor this year. Maybe it will be me,
maybe it will be someone else. It really doesn’t matter as long
as you find someone who is willing to invest time into YOU
PERSONALLY. Not an entire group of people on a call, but rather
interact with YOU one-on-one.

That’s what will ultimately help you more than anything else you
do in the next 12 months - to have someone who’s already learned
the ropes actually work with you personally to teach them to you.

(Note: I can only help 50 people if I’m going to PERSONALLY
interact with YOU, so you’ll want to reserve a spot quickly if you
want in - http://www.ListAndTraffic.com/ecoaching/

CONCLUSION:

If you do these seven things that we’ve looked at here in this
article, then there’s no reason why you can’t “make it big” in
2007.

The important thing is to remember that information is just
information until you act on it. What you’ve read are just words
on a computer screen (or on paper if you printed this out) that
have no real value until you put them into practice.

Best regards,
Jimmy D. Brown

NM’s comments: FYI, I have already signed up!

adsense income, affiliate marketing, internet market trend, internet marketing, internet research, make money, online marketing, stephen pierce

Tags: internet, marketing,, online, marketing,, affiliate, marketing,, make, money,, adsense, income,, internet, market, trend,, internet, research,, stephen, pierce

10 Trends To Drive Traffic and Sales in2007

nmaskuri — Tue, 26 Dec 2006 04:34:31 +0000

Actionable Analysis

Sponsored by Coremetrics

By Heidi Cohen | December 21, 2006

Looking forward, the dominant online marketing trends for 2007 include increased consumer relevance, improved execution, and enhanced focus on testing and metrics. Driving these trends are evolving technology as broadband use becomes ubiquitous and a maturing interactive marketplace where gains come from improved efficiency.

2007 Trends

To increase traffic and revenue, the top 10 trends for 2007 are:

1) Online video advertising keeps growing. Rich media and custom programs will yield the biggest opportunities. “Publishers and advertisers will look beyond pre-roll and test different ad types to maximize revenue,” says About CEO Scott Meyer. “However, it’s unlikely that pre-roll will disappear anytime soon.” Cymfony CMO Jim Nail sees marketers creating more product demonstration and expert advice video (e.g., Kraft sponsoring Rachel Ray recipe videos).

2) Social media evolves. Social media will play a more important role as marketers better utilize and test this medium to drive advertising and search results. As a basis for this growth, NetConcepts president Stephan Spencer cites the fact MySpace already drives more traffic to retailers’ sites than MSN Search and over 50 percent of MySpace users are 35 or older.

3) User-generated content continues deepening engagement and giving users a voice. From a marketer’s perspective, authenticity and transparency are critical to succeeding with this approach.

4) Search marketing keeps expanding. Companies will learn to leverage dynamic content for search optimization and tap into search’s long tail in terms of expanded, unbranded search terms, in Spencer’s opinion. Reprise Media managing partner Josh Stylman views Yahoo’s Panama launch as the end of the true auction-based search buy since gaining top position in the search marketplace will be based relevant to what the user was doing. This will cause advertisers to evolve their search and contextual ad program management to focus more on the user experience. Jeff Culter, Answers.com’s CRO, sees improved branding opportunities through search and contextual advertising with greater options for contextually relevant content.

5) Improved e-mail execution builds customer relationships. By enhancing lifecycle messaging and other trigger messages, marketers can make e-mail efforts more relevant. Return Path CEO Matt Blumberg recommends proactive reputation management to increase e-mail to the inbox. Marketers must understand how both customers and ISPs view their companies and how to improve those perceptions.

6) Online content continues evolving. This is due to lower distribution and production costs and their ability to meet changing consumer needs and preferences. In contrast, Tacoda chairman Dave Morgan notes traditional media companies’ heavy cost structures and accelerating audience and advertising losses make managing declines in their businesses increasingly difficult.

7) Alternative content distribution channels such as RSS and tagging expand. Increasing RSS adoption has implications for distributing user-generated content and new ad formats. Publishers will become more adept at blending their content into services that allow users to aggregate multiple sources into a meaningful whole. Shore Communications’ John Blossom foresees an increase in ad-supported feeds and more sophisticated packaging of XML-based Web services with content and functionality.

8) Second Life continues to live while gathering competitors. Second Life’s success to date and the speed with which advertisers have embraced it are important drivers for Revenue Science SVP Jeff Hirsch. According to Second Life’s home page, people currently spend about $500,000 a day buying virtual items with real-world names.

9) Increased real-time testing and analytics sophistication drive bottom-line improvements. With more multivariable testing and other real-time optimization processes, Optimost CEO Mark Wachen notes the focus moving from audiences at-large to specific target segments. This shows the interactive market is maturing because a portion of bottom-line increases are made through incremental improvements rather than market expansion.

10) Integration with other channels improves. Marketers will reach and engage consumers where, when, and how they want to be communicated with. This is another sign that the online market continues to evolve. Stylman notes search’s self-serve ad model spreading offline to more traditional formats, such as print and radio. Silverpop strategy VP Elaine O’Gorman sees the move toward a more channel-agnostic marketing approach. “Marketers need to be where their customers are,” she says. To this end, messaging must be consistent and relevant across channels.
Analytic Implications

Since 2007 holds a combination of new technologies/ad formats and efficiencies, marketers should:

Monitor the environment for new trends and competitive changes. Given the online environment’s dynamic nature and the potential for significant changes, continue tracking emerging trends to determine their impact on your business. Also, watch competitor activity and relative market share to ensure your business continues to grow.

Track the critical metrics that drive your business. These metrics vary based on business and marketing mix. Focus on your business’ key drivers.
Continue testing different aspects of your marketing mix. You’ll improve efficiencies in driving traffic and increasing revenues. As the online market continues maturing, growth will come in increments from improved marketing.

Overall, 2007 will be a year when marketers focus on improving their execution of the more mature aspects of their marketing mix, such as e-mail and search, while finding better models for engaging consumers with newer forms, such as online video, user-generated content, and social media.

With 15 years of direct and interactive experience, Heidi Cohen is a principal in Riverside Marketing Strategies, a consulting firm that developsinnovative marketing programs to increase revenues and solidify customerrelationships. She also teaches in New York University’s Masters Program inDirect and Interactive Marketing.

adsense income, affiliate marketing, internet market trend, internet marketing, internet research, make money, online marketing, stephen pierce
Tags: internet, marketing,, online, marketing,, affiliate, marketing,, make, money,, adsense, income,, internet, market, trend,, internet, research,, stephen, pierce

Five Personalities Emerge From Broadband Users

nmaskuri — Wed, 20 Dec 2006 17:24:46 +0000

Demographics

By Enid Burns

Broadband users are often characterized as “one homogenous group of people,” says Josh Crandall, managing director of Media-Screen, a strategic market research firm that published “Netpop | Portraits” as part of its Netpop Research series of data.

Broadband growth has continued at a 60% compound annual growth rate, reaching one-third of all Americans over age 13. Its adoption has created a population of five segments with unique characteristics: content king; social clicker; online insider; fast tracker; and everyday pro.

The content king looks to the Web for entertainment. 76% of the group plays games online, and 75% of Web site visits are for personal reasons. Content kings spend an average 2.5 hours online each weekday.

“Content kings are typically younger in age and really drive growth in entertainment activities online,” said Cate Reigner, research director at Media-Screen.

Social clickers, who skew both young and old, use the Internet as a means of communication. The younger group uses social networking sites, IM, and other messaging tools to socialize, while the older group hinges its Internet use and communications more on e-mail. Within the group, 78% contribute to Internet content or information on a monthly basis. More than half of social clickers’ time (57%) is spent on communications. The remainder is spent on news and information (10%) and shopping (8%).

The online insider consumes content across the broader Web. According to the report this person sees the Internet as “a rich personal and cultural phenomenon.” Behavior among online insiders is like that of early adopters. 86% contribute to Internet content or information each month, including posting to blogs, community sites, and chat rooms. The group spends upwards of $130 each month on e-commerce.

“This is the group that’s going to vet new products and try things,” said Reigner. “They will vet for other groups and users who come along behind them.”

Fast trackers typically use the Internet to seek out news and information. Content categories include news, sports, and weather. Fast trackers remain loyal to sources with frequent updates and real-time information.

“They are looking at a lot of pages online, consuming a lot of inventory, and are receptive to advertising as well,” said Crandall. “[With them] it’s a little bit of an addiction, refreshing their browser window.”

The group reads news online (77%). It also typically looks up maps, directions, and public transportation information (66%). Reigner said fast trackers use the Internet to research products but typically buy in stores.

The everyday pro is characterized by personal productivity and efficiency and looks to the Internet to fulfill those needs. The group adopts complex tools to simplify life. About 84% use online banking, and 68 % purchase from online retailers.

“This group is older in age, and they are very much focused on the Internet as a productivity tool,” said Reigner. “They like to save money and time, and the Internet is a tool for total efficiency.”

Media-Screen conducted an online survey of 4,190 members of the Global Market Insite panel. Respondents were 13 years of age and older and were offered cash incentives to take the survey. Start rates for the survey were representative of the U.S. Internet population based on age and gender.

adsense income, affiliate marketing, internet market trend, internet marketing, internet research, make money, online marketing, stephen pierce
Tags: internet, marketing,, online, marketing,, affiliate, marketing,, make, money,, adsense, income,, internet, market, trend,, internet, research,, stephen, pierce