My Online Marketing Page

There is a strange big wave this past year to hit  Singapore
Nope it’s not tsunami, or earthquake or the bird flu
They came shyly at first and and they came in small numbers too
But now, the minute your back is turned, there is even more

What is it, you might ask, you are curious
If you must know,my friend then I will tell you true
If you see Richard Tan of Success Resources
Run my friend, before you get sucked into.

Richard says he will never disappoint people
Who expect  that when he goes on stage he will peddle
You better believe this man
Because he is the successful man who thinks he can!

We learned of the exciting world of internet marketing
Despite ourselves we ditch our day jobs and hope to survive
Internet marketing is the new age and fashionable thing 
To make money while you sleep and succeed in life

We believe in earnest, we better do
That internet marketing can make you a guru
There’s Guru, DoRu, and Patric Chan-do
If Patric chan-do it, so can you!

But Patric is a Malaysian, and we have our Singapore pride
Johan Mok burst onto the stage and Singapore slang he tried
However some said he is made in America so that doesn’t count
It doesn’t matter my friend, Ewen Chia is the hottest guy about town

The town is hit by more internet experts and there is one,
A mighty man with a mighty force and who fears none
He is known to be the man with a bullet in his leg
He frequents Singapore so often, let’s buy him teh tarik!

At WIS I learned of new things
Amongst which is the art of selling
Tom Hua will be remembered for his selling tricks
I remember my friend Jassu rushed for his tix!

My life is enriched this past year and then some
For I have shaken the hands of very successful men
They inspire me for their humility despite their success
Indeed Willie Crawford,Ted Ciuba, Stephen Pierce, they have class!

Alvin Toh is a man I salute alot
In the past year, this newbie is now not
He recently took the stage with Roy and Jaz
And they courageously did their show with pizazz!

The gurus say internet marketing will liberate you
From  the hard life of working and slogging
Truth be told, that is not entirely true
For I work even when I am sleeping.

My dreams will be about traffic and list
And the clever ways to work the least
Then there’s Web 2.0, social bookmark and youtube
And RSS feeds are not baby food!

I have no regrets, I have a lot of passion
But I wish I have plenty of patience and a ton of money
To keep me going while I diligently do optimisation
And make money this side of the century.

My partner Shafir and I vow ernestly
To be obscenely rich and be  at the top of the class
But if I quit this adventure a bit too quickly
I need you, my friends, to kick my ass!
Nora M

 

Unleash Your Marketing Genius in Singapore has just ended and I have had an incredible 4-day journey beyond expectations. It wasn’t just about internet marketing, or about making money online or about networking.  The experience enlivened our hopes to live a better life, to become a better person, to go insanely clever with our internet marketing endeavors!

The energy was tremendous, and in true Stephen Pierce style, he gave us invaluable knowledge, powerful motivation, a lot of heart and a lot of food!  Alicia is one incredible woman behind the powerful man.  We think she is the engine that drives the entire event.

Over the four days, we learned:

From Tim Erway & Jesse Jameson on some powerful optin strategies, and the good man, Tim gave me and Shafir some personal tips to our optin page.

From Adam Davis, we picked up a couple of cool tricks on Google Adwords, and this young handsome bright star took the time to look at our PPC campaign and gave good advice.

From Coach Deb & JP Micek on Blog360, which utilizes new media strategies in blogging and they gave knowledge generously and the PushButtomEasy template

From Patric Chan-do-it, his 5step system of affiliate marketing and made it simple for the newbies to understand

From our local heroes, Alvin, Roy and Jaz for sharing their success stories to inspire newbies to take action and believe in themselves and the system of making money online.

From Stephen Pierce himself, an insanely generous amount of strategies and techniques that no other gurus have ever shared.  Phew what a charismatic guy. His heart is bigger than his body and he is HUGE.

From all the personal development speakers who gave us the tool to shift our mindset, make proper affirmation, set definitive goals towards creating the momentum to move forward in our personal lives and business.

We came away with a bunch of new tools to add sensibility and meaning to what we do in online marketing and they will be well utilized.

More stories and lessons coming up, and pixs with the gurus.  I need my sleep….zzz

By Jimmy D. Brown
http://www.SixFigureFormula.com
There must be some reason why certain people “make it big”
while others continue to struggle along with no real gains.

There is.

Whether you want to make your first thousand or your first
hundred thousand, here are 7 things you must do to have a
tremendous year in 2007.

*NOTE: These are in “countdown” format from 7 to 1.

7. *RESIST* distractions.

I’m not a prophet, but I can predict with great certainty that
you will be bombarded with more “offers” in 2007 than in any
previous year. There will be product launch after product
launch, the next big thing after the next big thing. You WILL
drown in information if you don’t learn two simple words -

“No Thanks”.

You simply CANNOT go from one offer to the next and ever gain
any momentum or see any significant results. I know, I know -
these offers are enticing. Here’s the thing, though: if they
don’t help you accomplish something you’re already trying to
do, then they are just another distraction. Resist them.

6. *REFOCUS* your efforts.

What would happen if Michael Jordan had tried to play basketball,
baseball, football, soccer and golf all at the same time? He’d
have probably been “good” at all of them, but “great” at none of
them.

He achieved greatness by singling out what he was best at and
focusing the majority of his efforts in that area.

You’ll find that this same principle applies to you and your
business. If you spread yourself thin trying to do too many
things you’ll most certainly do none of them well. However, if
you pick ONE primary aspect of building an internet business
and devote your full effort and resources towards that area,
we should see you on the All-Star team this year!

Ex. Don’t try to do affiliate marketing, create your own
products, eBay(R), private label resources, VRE, etc. all at
the same time. Find ONE stream of income and perfect it before
moving on to something else.

5. *REACT* positively to setbacks.

Yes, I’m gonna get rah-rah here for just a moment and play the
part of your personal cheerleader.

Listen, there’s not a one of us who’ve had any level of success
online who hasn’t had our share of setbacks, failures and flops.
I know I have. The problem isn’t if you get knocked down, but
rather when you fail to get back up.

You’ll waste money this year on useless products. You’ll regret
the way you used part of your time. You’ll face a great
disappointment. You’ll fall flat.

Don’t stay down. Refuse to give in. Stand up and get back to
work on making this YOUR year.

Okay, enough of the pep talk.

4. *REWARD* yourself.

It always amazes me when I ask someone “what would you do if you
made all the money you want this year” and I hear comments like…

- I’d go fishing.
- I’d play tennis.
- I’d relax at the lake.
- I’d read more books.

And so forth.

The question I then ask is, “why can’t you do that NOW?!”

Life is too short - way too short - to let it pass you by. Many
of the things you enjoy doing can be done RIGHT NOW if you set
aside time to do them.

What is the real measure of success - making money or enjoying
your life? I’ll let you decide.

3. *RESPOND* to appropriate offers.

Having warned you previously about the dangers of buying every
new “offer of the week”, let me emphatically state that there
ARE times when you SHOULD respond with a “Yes” to certain offers.

And then time is -

“When the offer will HELP you do something you’re already
trying to do, especially when YOU seek out the offer.”

For Example: If you’re wanting to start your own affiliate
program, then by all means by a course that teaches you how to
do so…but DON’T buy a course that teaches you how to buy and
sell “virtual real estate.”

You need to purchase materials that will help you complete the
task you’re trying to finalize, and avoid things that take you
away from the task you’re trying to finalize.

See the difference?

2. *REMEMBER* to manage.

The problem for most people is learning how to implement all of
the components of internet marketing (You know the drill:
list-building, affiliate links, web sites, traffic, etc.) into
one day-by-day workable plan.

That’s where it falls to pieces for most people. They’ve got all
of these ideas and all of this information and all of these new
enticing offers in their faces simultaneously…

And they don’t know what to do next.

It’s not about “marketing”, it’s about “management”.

You need - above everything else - to figure out how to MANAGE
your internet business and all of its components so you can
systematically build your business one step at a time, one day
at a time.

For more details on this, visit
http://www.ListAndTraffic.com/ecoaching

1. *RECEIVE* personalized training.

Let me ask you a simple question: which of these would you prefer…

(a) A map
(b) A tour guide

Listen, one of the reasons why building a successful internet
business is so challenging is because there is an abundance of
“maps”, but very few “tour guides”.

Ebooks, reports, audios, videos, articles - these are a dime a
dozen. But where is someone you can talk to, ask questions to,
get advice from, get customized help for YOU and YOUR business?

That’s a bit harder to find, isn’t it?

Especially at a price you can reasonably afford.

Yet, getting someone to personally SHOW you how to do it is an
important, if not required, piece of the puzzle.

I encourage you to find a mentor this year. Maybe it will be me,
maybe it will be someone else. It really doesn’t matter as long
as you find someone who is willing to invest time into YOU
PERSONALLY. Not an entire group of people on a call, but rather
interact with YOU one-on-one.

That’s what will ultimately help you more than anything else you
do in the next 12 months - to have someone who’s already learned
the ropes actually work with you personally to teach them to you.

(Note: I can only help 50 people if I’m going to PERSONALLY
interact with YOU, so you’ll want to reserve a spot quickly if you
want in - http://www.ListAndTraffic.com/ecoaching/

CONCLUSION:

If you do these seven things that we’ve looked at here in this
article, then there’s no reason why you can’t “make it big” in
2007.

The important thing is to remember that information is just
information until you act on it. What you’ve read are just words
on a computer screen (or on paper if you printed this out) that
have no real value until you put them into practice.

Best regards,
Jimmy D. Brown

NM’s comments:   FYI, I have already signed up!

 Actionable Analysis

Sponsored by Coremetrics

By Heidi Cohen | December 21, 2006

Looking forward, the dominant online marketing trends for 2007 include increased consumer relevance, improved execution, and enhanced focus on testing and metrics. Driving these trends are evolving technology as broadband use becomes ubiquitous and a maturing interactive marketplace where gains come from improved efficiency.

2007 Trends

To increase traffic and revenue, the top 10 trends for 2007 are:

1) Online video advertising keeps growing. Rich media and custom programs will yield the biggest opportunities. “Publishers and advertisers will look beyond pre-roll and test different ad types to maximize revenue,” says About CEO Scott Meyer. “However, it’s unlikely that pre-roll will disappear anytime soon.” Cymfony CMO Jim Nail sees marketers creating more product demonstration and expert advice video (e.g., Kraft sponsoring Rachel Ray recipe videos).

2) Social media evolves. Social media will play a more important role as marketers better utilize and test this medium to drive advertising and search results. As a basis for this growth, NetConcepts president Stephan Spencer cites the fact MySpace already drives more traffic to retailers’ sites than MSN Search and over 50 percent of MySpace users are 35 or older.

3) User-generated content continues deepening engagement and giving users a voice. From a marketer’s perspective, authenticity and transparency are critical to succeeding with this approach.

4) Search marketing keeps expanding. Companies will learn to leverage dynamic content for search optimization and tap into search’s long tail in terms of expanded, unbranded search terms, in Spencer’s opinion. Reprise Media managing partner Josh Stylman views Yahoo’s Panama launch as the end of the true auction-based search buy since gaining top position in the search marketplace will be based relevant to what the user was doing. This will cause advertisers to evolve their search and contextual ad program management to focus more on the user experience. Jeff Culter, Answers.com’s CRO, sees improved branding opportunities through search and contextual advertising with greater options for contextually relevant content.

5) Improved e-mail execution builds customer relationships. By enhancing lifecycle messaging and other trigger messages, marketers can make e-mail efforts more relevant. Return Path CEO Matt Blumberg recommends proactive reputation management to increase e-mail to the inbox. Marketers must understand how both customers and ISPs view their companies and how to improve those perceptions.

6) Online content continues evolving. This is due to lower distribution and production costs and their ability to meet changing consumer needs and preferences. In contrast, Tacoda chairman Dave Morgan notes traditional media companies’ heavy cost structures and accelerating audience and advertising losses make managing declines in their businesses increasingly difficult.

7) Alternative content distribution channels such as RSS and tagging expand. Increasing RSS adoption has implications for distributing user-generated content and new ad formats. Publishers will become more adept at blending their content into services that allow users to aggregate multiple sources into a meaningful whole. Shore Communications’ John Blossom foresees an increase in ad-supported feeds and more sophisticated packaging of XML-based Web services with content and functionality.

8) Second Life continues to live while gathering competitors. Second Life’s success to date and the speed with which advertisers have embraced it are important drivers for Revenue Science SVP Jeff Hirsch. According to Second Life’s home page, people currently spend about $500,000 a day buying virtual items with real-world names.

9) Increased real-time testing and analytics sophistication drive bottom-line improvements. With more multivariable testing and other real-time optimization processes, Optimost CEO Mark Wachen notes the focus moving from audiences at-large to specific target segments. This shows the interactive market is maturing because a portion of bottom-line increases are made through incremental improvements rather than market expansion.

10) Integration with other channels improves. Marketers will reach and engage consumers where, when, and how they want to be communicated with. This is another sign that the online market continues to evolve. Stylman notes search’s self-serve ad model spreading offline to more traditional formats, such as print and radio. Silverpop strategy VP Elaine O’Gorman sees the move toward a more channel-agnostic marketing approach. “Marketers need to be where their customers are,” she says. To this end, messaging must be consistent and relevant across channels.
Analytic Implications

Since 2007 holds a combination of new technologies/ad formats and efficiencies, marketers should:

Monitor the environment for new trends and competitive changes. Given the online environment’s dynamic nature and the potential for significant changes, continue tracking emerging trends to determine their impact on your business. Also, watch competitor activity and relative market share to ensure your business continues to grow.

Track the critical metrics that drive your business. These metrics vary based on business and marketing mix. Focus on your business’ key drivers.
Continue testing different aspects of your marketing mix. You’ll improve efficiencies in driving traffic and increasing revenues. As the online market continues maturing, growth will come in increments from improved marketing.

Overall, 2007 will be a year when marketers focus on improving their execution of the more mature aspects of their marketing mix, such as e-mail and search, while finding better models for engaging consumers with newer forms, such as online video, user-generated content, and social media.

With 15 years of direct and interactive experience, Heidi Cohen is a principal in Riverside Marketing Strategies, a consulting firm that developsinnovative marketing programs to increase revenues and solidify customerrelationships. She also teaches in New York University’s Masters Program inDirect and Interactive Marketing.

Posted on December 26th, 2006